LIAM
THURMAN
America's Financial Coach | Bestselling Author | Keynote Speaker
Transforming sales teams and inspiring audiences for over 30 years
“Complexity is the enemy of execution.”
— Liam Thurman
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WHO IS LIAM THURMAN?
From selling cookies door-to-door at age six to becoming one of the most sought-after speakers in the financial services industry, Liam Thurman's journey embodies the very principles he teaches.
With over 30 years of experience in financial services, Liam has built a reputation as “America's Financial Coach.” As CEO of Legacy Consultants LLC, he coaches more than 7,500 financial professionals every week, helping them transform their approach to sales and client relationships.
A bestselling author of five books including “The Closer's Edge,” Liam combines street-smart sales wisdom with genuine care for his audience. In 1991, he founded the Making The Difference Foundation, demonstrating his commitment to giving back to communities across the nation.
Watch Liam in Action
See firsthand how Liam delivers insights that transform careers and energizes audiences across the nation.
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“Liam doesn't just speak—he transforms the room.”
Speaking Topics
Customizable presentations designed to inspire action and deliver measurable results for your audience.
The Closer's Edge: Mastering Ethical Sales
Learn the strategies that separate top performers from the rest. Discover how to close deals with integrity while building lasting relationships.
The Exception to the Rule
Why following conventional wisdom often leads to average results. Break free from the pack and create your own path to success.
The Babe Ruth Bucket System
A revolutionary approach to retirement planning that simplifies complex financial decisions for clients and advisors alike.
Setting Unattainable Goals
Why aiming for the impossible is the only way to achieve the extraordinary. Transform your mindset and redefine what's possible.
Building Relationship-First Businesses
In a world of automation, human connection is your competitive advantage. Master the art of building genuine relationships that drive results.
From Fear to Fortune: Overcoming Sales Anxiety
Conquer the fears that hold you back from reaching your full potential. Turn anxiety into confidence and hesitation into action.
All topics can be customized to fit your event's specific needs and audience.
Discuss Your EventWhat Event Organizers Are Saying
Trusted by industry leaders and event organizers nationwide.
“Liam's ability to connect with an audience is unparalleled. His presentation at our annual conference received the highest ratings we've ever seen. The actionable strategies he shared are still being implemented by our advisors months later.”
“Working with Liam transformed how our team approaches client relationships. His 'relationship-first' philosophy has become part of our company culture. He doesn't just motivate—he equips you with real tools for success.”
“I've seen hundreds of speakers over my career, but Liam stands out. His authenticity and practical wisdom resonate with both seasoned professionals and newcomers alike. He's become our go-to speaker for major events.”
“Liam brought an energy and expertise that exceeded our expectations. Our attendees were engaged from start to finish, and the feedback was overwhelmingly positive. He truly understands what it takes to move an audience.”
Why Book Liam?
Six reasons event organizers choose Liam Thurman for their most important gatherings.
Real Results, Not Just Theory
With over $300 million in coached sales, Liam teaches what works in the real world. Every strategy comes from decades of proven success.
Energy That Fills the Room
Liam's dynamic presence captivates audiences from the first word. His enthusiasm is infectious and keeps attendees engaged throughout.
Actionable Takeaways
Every presentation includes practical tools and strategies your team can implement immediately. No fluff—just actionable insights.
Customized Content
Liam tailors every presentation to your specific industry, audience, and goals. No cookie-cutter speeches—only relevant, targeted content.
Professional & Reliable
With decades of speaking experience, you can count on Liam to deliver excellence. He arrives prepared and exceeds expectations every time.
Lasting Impact
Liam's message stays with your audience long after the event. His strategies create lasting change in how teams approach their work.
Bestselling Books
Liam's wisdom captured in print. These bestselling books have helped thousands of professionals transform their approach.
The Closer's Edge
Master the art of ethical sales with strategies that have generated over $300 million in results. This book reveals the secrets of top performers and shows you how to close more deals while building lasting client relationships.
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The Babe Ruth Bucket: Myths & Truths of Beneficiary Liquidity
Most estate plans forget the most urgent need: immediate liquidity. This book exposes the myths that leave families waiting on probate and slow distributions, and introduces the Beneficiary Liquidity Plan (BLP)—a simple strategy that gives heirs fast, tax-free access to funds within 24-48 hours.
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Making The Difference Foundation
In 1991, Liam founded the Making The Difference (MTD) Foundation, inspired by the starfish story—a reminder that even the smallest acts of kindness can make a profound difference in someone's life.
For over 30 years, the foundation has been dedicated to uplifting communities and supporting those in need. From youth development to emergency assistance, MTD embodies Liam's belief that true success is measured not just in sales, but in lives touched.
Areas of Impact
- Youth Development Programs
- Community Support Initiatives
- Educational Assistance
- Emergency Aid
- Family Services
“The smallest acts of kindness create ripples that can change the world.”
Hire Liam to Speak at Your Next Event
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